Brightly Grand Rapids, MS
Brightly is a creative studio of expert strategists including creative directors, UX strategists, content strategists, and information architects. Their offices are in Michigan and California. They are devoted to creating the perfect user experience and call themselves crafters of clarity. They believe the future is bright.
The services Brightly provides fall within four main areas:
1. Research – Brightly conducts market research, field studies, and usability and acceptance testing at the start of projects to develop strategy.
2. Content strategy and copywriting including SEO analysis and strategic consulting.
3. UX architecture, experience design, UI design are a few of the processes Brightly uses to create learning software, testing systems, tracking systems, and medical records systems.
4. Brand and identity plus a positive emotional connection are how Brightly helps clients create strong bonds with their audiences.
Their process is to research, develop strategy, prototype and test initial projects, and design and deliver the final product. Their clients include Failure:Lab, Automation.com, Johnson Controls, Mall of America, and Mitsubishi Forklift Trucks. Projects include creating a digital magazine mobile application for Automation.com and website redesign for Failure:Lab.