Lounge Lizard is a New York based web design company that was established in 1998. It also has an office in Los Angeles. The company works with brands of all sizes, from startups to Fortune 500 companies. It works with local and international clients. Its focus is on developing smart strategies and using creative energy to create innovative solutions for internet marketing, mobile apps, and responsive websites. Its web design process begins with getting a deep understanding of each client’s goals and needs. During this process of discovery, certain things are determined about what is required for the project, including defining the functionality that will be developed across various platforms, developing an information architecture plan, and making sure the designers and the clients each have an understanding of the end-goal. The company works with new media to help companies stay on the cutting-edge with new technologies, keeping them from investing time in media that is quickly becoming obsolete, and keeping them connected to their customers in real time.