After a 16-year career working in engineering, purchasing, marketing and graphic design with a Kalamazoo manufacturer, Jeff Matson opened Laser Graphics (which later became Creative Group) in 1988. The first design projects were direct mail pieces, personalized employee newsletters, catalogs, postcards, logos and more. (We still provide those services today, although most of our work now is website development and search engine optimization.)
Business was growing, and by 1990 it was time to take the leap and hire our first employee, Laurie Hewitt (now McDonald). She stood out from the other applicants due to her personality and eagerness to learn. Amazingly, she is still here today as our Senior Web Designer and a huge reason for Creative Group’s longevity.
And longevity is one of the traits we’re most proud of. We’ve seen countless design firms go in and out of business in our 29 years, including some very talented people, many due to faulty business practices.
Creative Group has gone from one person to two to five and back to two again as business conditions cycled up and down. We think two is just right, and are lucky to have a talented group of business associates with complementary skills to call on if needed.