To be truly successful, all areas of the Marketing Mix need to be pre-planned and then executed in a timely and disciplined fashion. The World Wide Web, properly handled, can identify and address both in a passive and active mode, both current and future clients to create a business development web site.
We offer our clients help in deciding how to best markettheir products and services. Generally, a mix of activities yields the bestresults. Relative proportions shift from industry to industry. For example, sales of expensive capitol equipment, houses, and cars generally involve direct sales efforts, while vendors often sell smaller items through catalogues and the Internet.
Interestingly, a Web site bridges all these marketing activities. Companies use their Websites for public relations and advertising purposes and e-commerce sites produce sales online. Web visitors register for e-mail newsletters or self qualify themselves as prospects enabling the vendor to contact them directly. A properly designed Web site will be your most cost effective source of qualified leads.
The goal of marketing mix management is to combine passive and active marketing activities to optimize revenues. Using both active and passive mechanisms to reinforce the “impression rate”, (or number of times that your audience perceives that it remembers), your corporate communications message to your target audience, this can lead quickly to increased revenues. Click here for a complete “Business Development Checklist” that will give you ideas for each of these disciplines.