We create messages that will evoke a reaction or change a mood. We explore and value feelings, appealing directly to the emotional state, needs and aspirations of your target audience. We promote a deeper connection between them and your products and services.
This promotes the client’s’ loyalty and clearly differentiates your business from your competitors. We believe in the power of brand personality (archetypes). There are 12 major archetypes that we use in our marketing strategies. Lytron’s archetype is the explorer. We love the freedom of the outdoors. This can be noted at our local offices’ addresses, as they are all located in tropical regions: 2 offices in Oahu and the others in Hawaii, Brazil and the Caribbean.
The explorer is always searching for the new. Never conforming with routine and traditional methods when they are not ideal. The explorer immerses himself in the journey while eagerly pursuing the destination. We will love to go on this journey with you to explore more about your brand personality or to help you to build or revamp one.
Marketing is much more than developing a logo, creating a business card or a website. Our team will do market intelligence research, helping you choose the best colors using the science of color psychology. They will analyse your industry, perform a SWOT and competitor analysis which will promote your business to the highest level. We will incorporate your identity throughout your brand material in order to promote a brand experience your clients won’t be able to forget.
We will use technology to automate your business, raise your online reputation and boost your sales with effective marketing tools.