WhyteSpyder is a service-based agency that provides item storytelling (a.k.a. MARKENDISING) and Ecommerce solutions for manufacturers and digital marketing execution services for large advertising agencies. In addition to providing global Ecommerce solutions, we specialize in helping product manufacturers win at Walmart and Sam’s Club – both online and in-store.
MARKENDISING defines our communication approach that combines marketing and merchandising in order to satisfy the demands of today’s omnichannel shopper. Marketing utilizes a blend of pull-marketing tactics and content marketing philosophy. Merchandising accommodates today’s virtual shopper with detailed product attributes and information. MARKENDISING provides the shopper with accurate, high quality product data and content that is searchable and consistent in every channel. MARKENDISING directly stimulates product sales both online and in-store.
Our MARKENDISING program helps manufacturers setup, manage, optimize, enhance and expand product information on the product detail page (SKU page) with major retailers, specifically Walmart.com and Samsclub.com. Staying aligned with strategic visions of Walmart and Sam’s Club, WhyteSpyder produces and manages content while leveraging any distribution technology accepted by Walmart/Sam’s Club that are beneficial for manufacturers and their agencies.
WhyteSpyder’s digital marketing execution capabilities for advertising agencies include UX design, photography, video, content marketing, publishing, database management, email marketing and Ecommerce services. We are best fit in supporting agency strategic plans with retention-based marketing as we nourish existing programs to achieve higher awareness, engagement, lead conversions and sales.