10 Essential Video Tools for Superior Content Marketing
For content marketers, video has proven to be fundamental to the online experience and is one of the megatrends that, while not new, has completely exploded this past year.
Projections for this year and beyond echo this increase, as internet video traffic is forecasted to be 69% of all global consumer internet traffic in 2017.
It’s crucial for marketers to get on board with using video, as those who do grow revenue 49% faster than non-video users.
Now that we’ve covered the why, what about the how? Here are some great tools that you can use to create compelling videos that will help you to skyrocket your video marketing strategy.
Wideo is a drag and drop animated video creator that let’s you either start from scratch or use one of their ready-made templates. When your video is done, you can share directly to Twitter, Facebook, or YouTube. The basic Wideo plan starts at $19/month for up to 10 video downloads per month.
Once you’ve created a video, Wistia is a great tool to have in your post production belt. Wistia is a web application that helps your business host, measure, and generate leads from your videos. One incredibly useful feature allows you to access heat maps, which point to precisely where viewers watched, stopped, fast-forwarded, or replayed. Wistia offers a free plan, where you can try out all of their features but is limited to three videos. After that, the Pro Plan runs at $99/month.
If you have a business that could benefit from an instructional or how-to video about your service or product, Camtasia is a great place to start. Camtasia is a software suite, created and published by TechSmith, that you can use to create content directly via screencast, or via a direct recording plug-in to Microsoft PowerPoint. They offer a free trial as well as a single-user license that starts at $199.
Depending on your operating system, both iMovie and Movie Maker are simple and free ways to create video content. With iMovie, just choose your clips, then add titles, music, and effects and export directly to YouTube or your preferred social platform. The same goes for Movie Maker, which contains video creation features such as effects, transitions, titles/credits, audio track, and timeline narration. Going deeper into other software programs you could try for either operating system:
Magisto helps to revamp photos and videos into polished short movies that can work for promotional, marketing, and brand videos. Select your photo or video content, choose an editing style that fits your story, pick your soundtrack, and voilà. The basic business plan runs for $9.99/month.
Animoto is an easy to use cloud-based service that turns your photos, video clips, and music into video slideshows in minutes. You can sign up for a free 14-day trial, with a personal plan starting at $9.99/month.
RendrFX gives you the option to create an intro video with your logo for use with any video you create, slideshows, and explainer videos that show customers how to use your service or product (or just tell a story), with ready-to-go templates for you to choose from. RendrFX starts at $49/month and offers a 20% discount to non profits, education, and government organizations.
With Biteable, you can create animated presentations, explainers, infographics, ads, intros, and more; even as a complete novice. Biteable has a fantastic freemium plan that offers the ability to create unlimited HD quality videos with the ability to publish directly to YouTube.
With Kizoa, you can design collages, eCards, and videos; store content, edit photo and video, and more. Kizoa’s free plan allows you to download one minute videos in 600p and share via blog, Facebook, or email. After that, not monthly but lifetime plans range from $29.99-$299.99 offering longer and higher quality videos, greater storage space, and other features.
Some animated videos can look dated after a couple of years, but one effect that has held up over time is the whiteboard hand-drawn look. VideoScribe is a fantastic tool to achieve that result and also allows you to record or import a voiceover (or your own soundtrack). VideoScribe has a free 7-day trial, and after that plans start at $19/month.
There’s no denying how huge video is right now, and brands absolutely need to start experimenting with various types of video content in order to maximize their social impact. Pay close attention to your audience and see what type of information they are currently seeking. What topics are they interested in? What questions aren’t being answered? Once you have that information, unleash your inner videographer and start creating content that offers value to your audience and boosts your bottom line.