WriteMarketingCorp does a website redesign for themselves and pulls off a solid upgrade that speaks to entrepreneurs who have an eye for the finer things in life. At first glance a layman would quickly discern what they have come there for, which is the main goal of any website. They’d also see a very pleasant color scheme that makes you feel cozy and welcomed. Amazingly the stock photo imagery melts right into those colors as well. Actually, to be honest the color scheme is one of the best we’ve seen.
To someone in the industry though we see a few things which seem slightly out of place.
- Bullets on the first slider image that seem placed weird.
- Numerous different fonts.
- Numerous different font colors.
These stand out as typical no-no’s and are quickly flagged for more review. After spending more time looking at it browsing more pages of the site, in most places, you can see why they decided to break convention.
The unconventional choices give it a more artful feel, that mixes a highly stylized font to draw the eye, while using a serif font for maximum readability. The only notable flaw we found in aesthetics are some of the images towards the bottom of the page seem out of place and could use a touch of professionalism. This is outweighed in our scoring because of a surprisingly subtle header background that stood out as original and fresh and a great finishing touch on artful inviting website redesign.
We reached out to Gemma Agnew the lead on the redesign and she had this to say…
We could not be more excited about having launched this iteration of our website and wholeheartedly believe that we’ve achieved these goals with this redesign. Not only does it look great and give the world a glimpse into our qualifications and services, but it gives customers an easy way to see our past projects, get an instant quote for their upcoming ventures, and get in touch with us for support.
We are particularly happy about our new Elite-Class customer support now offering numerous different contact methods to our customers including: a 24/7 phone support line, Live Chat, Free Click-to-Call phone calling directly from our website from any device that doesn’t require any sign ups or downloads, Fast 1-24 hour response support ticketing, Skype, and Teleconference – all allowing our valued existing or new clients to contact us whenever they need to at at time that is convenient to them.
Page speed needs some minor work to get a top score, and a there are a few pieces of important text which fall outside of the box for the smallest screens. smaller. Our use of the site was never impeded by any device so the scoring reflects the technical analysis but with a focus on real world use.
The company should pay attention to these factors though, because it gives you some insight into how the important search engine bots see their website.