As the ninth largest transit system in the country, the old website was just not suitable for a company of this stature. The new website of Marta is far different from the old website and is a vast improvement.
The new website is more attractive, more user friendly and most importantly responsive. According to Jennifer Jinadu-Wright from MARTA…
…the old MARTA site was invisible to search engines, unresponsive and difficult to use. More importantly, the old site did not provide a convenient way for riders to research and plan upcoming trips. The website redesign was undertaken so MARTA could be more accommodating to its riders and give them the information they want, when they need it.
The interface of the old Marta website, the website has more text than images and also there are a lot of links on the website. When you search for the old website using search engines, it doesn’t come up, the old website is poor in quality and the content is scanty.
The imagery is gorgeous, the navigation bar was designed in such a way that if you move your cursor on it, it will display some of its contents. The contents of the new website are bold and can be read easily without straining your eyes. The “Plan a Trip” section in the new website looks more professional, as compared to the old website which contained very old looking text boxes and text.
This section helps the users to plan their trip by just entering their starting point, destination and their departure time. Overall this website is lot of more beautiful and full of features, and is a successful redesign project which accomplished many goals.
What about Mobile?
The mobile interface was done by a great web design company as you can see, because the is a substantial difference between the two and it shows a vast improvement. Ah heck we’ll say it, the old one was 1998-ish, and the new is a modern shock to the senses.
The new website looks great on mobile devices when compared to the old website. The new website loads faster on a mobile device when compared with the old website, also, the new website is very responsive, all the contents are bold and can be read without zooming the screen, you will have to zoom the screen before you can view anything on the old website, the new website does not require you to scroll back up before you can navigate to another page, a button is placed at the bottom of the mobile screen which takes the user straight away to the top of the page when it is clicked. All these features will definitely increase the traffic going to the website. The new features will definitely improve the brand perception because the website now look professional and the contents speaks expressly of MARTA as a great alternative to traveling by car and gives all information about the company to the users.
Overall, it’s really just an exciting look for what might normally be seen as a not-very exciting industry.
Room for Improvement
There is always room for improvement, there are some spaces on the new website that are not necessary, also, it will be great if “View Schedules and Arrivals” and “Plan a Trip” are place side by side instead of the current position. Finally, there are two minus sign with a right-hand braces (– >) showing just above the black colored section at the base of the website, this must be a coding error during our review that could be fixed at anytime and our guess is that it won’t appear by the time you read this, so we won’t take much away on the overall score.
The thing that brings their score down the most, but could be improved most easily is Page Speed. There were quite a few issues with speed making the site get a low score. Most importantly because page speed can effect SEO in a number of ways. Although the site did not load slowly in our live tests so we increased the score slightly above what Page Speed gives it (also because the look is so awesome! we couldn’t justify giving this redesign anything lower than a B)