Let’s talk innovation.

We all love LEGOs. We have played and built empires with them and so will our children. Because LEGO can take it a step further with these new pieces that will transform the phrase “building with LEGOs” into something completely new and exciting. From sturdy constructions, to sturdy and flexible at the same time!

Innovation is not only habving a great new idea and finding the sources to materialise it. It also means adding elements to your existing assets and make a whole new experience out of something as classic as LEGO.

How do you add innovation to your business?

Lego is now creating Flexible Pieces.