Are you planning on building a mobile application for your business? More and more businesses are realizing that a good mobile strategy involves more than just a mobile-friendly website. When developing an app for your company, the most important thing is to create one that people will actually want to use.
Often there is a huge disconnect between targeted user requirements and what a mobile app offers. According to Joshua Porter, former director of user experience (UX) at HubSpot, “If your app is not remarkable, and people don’t talk about it and don’t market it for you, it’s extraordinarily hard to grow a user base.”
To develop a mobile app that reaches your target audience, follow these mobile app development tips that will help you create quality apps to build the trust of your customers and get you more business.
Know the platforms that you’re targeting
Developers often only concentrate on one platform, thereby ignoring others. This can easily be seen in the quality of the work they’ve produced. Therefore, it’s an absolute must that mobile apps are created by experienced and proficient developers who have the capability to comprehend the varied aspects of the platforms that they are targeting; whether it’s iOS, Android, or any other.
If you want to comprehend the features of each platform, you should carefully read the user interface guidelines. Make sure that you well acquaint yourself with the visual as well as the behavioral differences of various platforms so that you can consider them while developing and make use of them efficiently.
Support real-time experiences
Did you know that modern applications need access to real-time events from back-end services? Real-time event examples could include an alert for a factory monitoring application or flight information for airport ground staff and aircraft crew and passengers.
You can include data distribution technologies within your app development cycle, which logically assess data to only send the most up-to-date information rapidly.
Never compromise performance for analytics
Across the world there are many businesses who think of mobile apps as a tool for gathering information rather than delivering services to customers. Those types of apps are often loaded with varied SDKs (software development kits or devkits) and tend to run slowly, crash often, and drain battery life.
No one is interested in these types of apps; especially not your customers.
Know the taste of your customers
To make your mobile application stand out from rest, you should comprehend your customers’ taste and realize how they are behaving in different situations.
Research it and proceed with the functionality of your application. In order to make your app user-friendly, you can try to engage your potential customers in the designing of the app from the beginning. It is highly effective practice and, gradually, you will notice the results.
Consider different parameters like which platform they are using, when they use the app, and popular times to download.
Responsiveness
In this highly competitive world of mobile apps, responsiveness plays an important role that can make or break your application. Customers could be accessing your app from a tablet or smartphones of varied sizes, so make sure that your app is attractive on various devices.
How a customer is feeling while using your product can increase the likelihood that your app is successful, so try to provide a pleasurable and reliable experience. In the midst of the design process, consider responsiveness as the most important factor. Moreover, you can simplify the process of designing a responsive mobile app at the time of selecting the development platforms.
Make it as simple as possible
Do you know which are the most successful apps? The ones that can be easily accessed by anyone (and everyone). The more simple an application that you provide to your users, the more attracted they will be to it. Always try to offer straightforward features that can be easily understood by your users. Give your maximum attention to design, features, functionality, navigation, and performance of the app.
Keep an eye on analytics
Giving your maximum attention to analytics is also essential for you to understand how your customers are utilizing your app. From which devices they are using it, and from which platform? These questions can be answered by analytics, so be sure to monitor analytics on regular basis.
Perform frequent testing
Often your application will have a hidden bug that you could find during a testing process, so test it frequently. As time moves forward, keep testing and re-testing to check if there are any additional issues or problems with the app. This is crucial because once a user finds an issue, he or she could easily abandon your app and never use it again.
Conclusion
We hope that by using these tips, you can make your app stand out from rest and get the attention of your intended users. What are some of your tried and true tips for creating a successful business app? Let us know in the comments below.