A Matter of Perspective
This upper part of this picture seems as if its taken from a movie set in the 1920s. However the bottom part reveals an illusion, otherwise not seen. These are miniature antique cars that become big antique cars, when seen and photographed from a different angle. It is only a matter of perspective to see the antique cars in the preferable environment.
Perspective is important. This photo only materialises the metaphor. For every web designer and for every business owner, it is important to have perspective on your business in order to see further.