The new website of All America Selection is clean, more beautiful, attractive and more user friendly. Starting from the logo, the new logo is very simple with just a single color, the background of the logo is the best. The logo is positioned at the upper left hand corner of the page and it’s not too big. The pictures on the page are more beautiful than the old ones, instead of showing a vegetable or fruit, the new pictures contains garden with different flowers and vegetables and also a collection of fruits.
The new website is user friendly, it has easy navigation, and the link to other pages are well positioned at the top of the pages. Unlike the old website, the link changes to green color when you click on it, this will indicate that you are currently on the page. Also, the whole of the page is well segmented into rows and columns which made the contents of the website to be well arranged. The white color which is the background of the old website is too sharp, this was corrected in the new website by using different colors to separate each segment from each other.
The images below show the desktop view of the old and the new website. This is the old website, as you can see, the amount of space the logo occupied is much compared to the logo on the new website. The links to the social media are well positioned at the upper right hand corner of the new page.
The interface of the new website is very neat and professional, the color is cool and not too bright, it is just the right color for the background. The mission statement, contact address and quick links at the bottom of the website are easily seen and bold unlike the ones on the old website. Overall it’s just a vast improvement over the previous version.
The new website is mobile responsive!
When viewed on a smaller screen this website will automatically readjust itself to the screen size of the mobile device, also the new website loads faster than the old one, this is due to the size and numbers of the pictures on the old website.
The old website is not responsive at all, all the contents of the old website were just listed out one after the other, if you want to navigate on the old website, you will have to scroll back to the beginning before you can click on a link to another page. The new website looks good on mobile devices, the logo is well positioned at the upper left corner of the mobile screen, the logo and the navigation button of the new website does not shift, they are static at the top of the webpage, this makes it very easy for user to navigate at any time without having to go back to the beginning of the webpage.
The redesign of this website has made it a lot easier for users especially the mobile phone users, and better for all users in the end.