As mobile applications have become a multi-billion dollar industry, large companies have established an increasingly heavy presence in the industry. This can worry some small businesses and startups developers, especially those who are in direct competition with far larger and better established organizations.
But the application developer for small businesses does not have to fear competition from their larger competitors. Being small enterprise comes with its own advantages, and the presence of large companies in a space can often be an aid rather than an obstacle. Here are some steps and guidelines for small business developers on how to develop applications that stand out in the market.
Step One: Application Development
once the details have been settled, it will be time to discuss the options business owners have in regard to actually creating the application. There are many stages available that can be used by the less experienced through a user-friendly interface. There are also measures that allow users to create applications without adhering to a language or a single step.
If a company has a professional developer on board, they can choose between the Apple and Google Android development tools. Apple and Google tools may be more familiar, but for inexperienced, App Inventor makes it easy to develop apps for Android. Stanford has a course on iOS development that can be taken online, too.
For small businesses that do not have a developer on the site, as most small businesses often do not, the job can be entrusted to a third party. One option is to explore for a freelancer who can meet the requirements without delivering sub-par work.
Stage Two: Approval of Application
The most important thing is to get your application approved in the Apple store. Getting an application published in the iTunes App Store can sometimes be a complex and frustrating process to accomplish. Given the complex restrictions and directions set by Apple, it is common to see even a nice apps being rejected for unexpected reasons.
So when planning to publish the application, be sure to test it on all versions of the iOS operating systems, you plan to support. Not only the operating systems, test your application on all devices (iPhone, iPad or iPod touch). Also ensures that your application meets the maximum size requirements; In Google Play it means 100 MB.
If your request exceeds this maximum, you can provide a secondary download with the APK extension files that Google Play will host for free on your server infrastructure.
Stage Three: Application Downloads
You can optimize your apps to get a higher ranking in the App Store, as a large percentage of apps are discovered by searching the app store, similar to Google search results, which consider the higher your app ranks in the store, the better traffic your app’s page in the app store.
In addition, Application Shop Optimization (ASO) requires a clear understanding of your target audience, including the keywords that the target customer will use to search for downloads. Note that having your keyword in the title can increase the ranking of your application, so choose the keywords that are relevant to your target audience. And make sure you always link directly from your website.
Finally, it is important to understand that application development is a rapidly evolving business and what works today may not work tomorrow. Your application must be able to adjust to different platforms and devices, maintaining its main purpose. It may seem difficult to take in, but there is no doubt that small businesses could benefit from apps development business.
Also, App store optimization (ASO) requires a clear understanding of your target customer, including which keywords your target customer will be using to search for downloads. Keep in mind that having your keyword in the title can boost your app store ranking, so pick the keywords that will be relevant to your target audience. And always make sure you link directly from your website.
Lastly, it is significant to understand that the app development is a fast-paced business and what works today may not work tomorrow. Your app should be able to acclimatize to varying platforms and devices while maintaining its main purpose. It may seem like a lot to take in but there is no doubt that small businesses could stand to benefit from apps development business.