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While website development refers to the behind-the-scenes aspects of website creation, web design refers to both the way the site appears to visitors and the way that they interact with it on the web. With web design, a number of different factors are involved, including layout, graphics, content, and color and font choices. Web design is what shapes the overall look and feel of your website for visitors, creating a first impression in their minds and representing the overall image that your brand wants to portray.
Search engine optimization, commonly referred to as SEO, is what allows you to be found on the web. SEO is complicated, involving a wide range of factors that influence search engines both positively and negatively. From keywords and quality content to proper navigation and URLs, search engines rank your website and determine where it will appear on search engine results pages, or SERPs. While many businesses believe that they are capable of doing SEO themselves, proper SEO is unfortunately much more complicated than you may think. Read on to learn more about what SEO is and how SteerPoint Marketing can help your business improve SEO.