The secret of website success lies in two areas: Knowing your target market’s needs and wants, and then developing a space on the Internet that allows them to gain confidence that what you have to offer fulfills those needs. In other words, a website is more than just a logo, some words, and a phone number. It should be an electronic display for your product, a pleasing way for your customer to understand more about your service, and a persuasive call to action that encourages a contact or purchase.
Using Adwords Express To Find Popular Key Phrases One of the hardest parts of search engine optimization (SEO) is..
One of the hardest parts of search engine optimization (SEO) is choosing the best and most appropriate key words or key phrases for your particular industry. As a matter of fact, I came across a business today that was looking to start a new brand for their company and we discussed a few different industry related keywords/key-phrases but ultimately decided that more keyword research was necessary.
The customer asked, “What is the best way to find out our keywords?” Well, this brings me to my point: One of the best and easiest ways to quickly find out the most popular keywords for an industry is to set up a Google Ad-words Express account and set it up for your particular industry related category and let it gather analytics, detailed information regarding usage statistics of your website, I’d recommend about a week. Generally it is a good idea to use Google’s recommended daily amount, which is actually VERY affordable. If you are doing this before your website is created, a feature unique to Google, you can use your Google+ page!