The new face of www.sellyourjamjar.co.uk is quite different and more attractive than the previous interface, the new website is responsive, which means it displays well irrespective of the device you are using to access it, most users today make use of mobile devices and smartphones to access the internet therefore there is need for the website to load faster on mobile devices and also the website is mobile friendly, it is very easy to find your way around it because of the easy navigation. The old website is too long but the new one is shorter and the information on it is short and precise, visitors nowadays don’t like spending much time reading or scrolling on a website, they want information to be as short as possible and this new website has taking care of that. The layout of the new website is well organized and well improved than the previous one, the icons and button on the new website are beautiful and user friendly, this make the navigation on the website to be easy and smooth. The customer reviews on the new website are well listed on one side unlike on the old website where the reviews are scattered and occupy a lot of space.
The interface of the new website on both mobile and desktop devices is well structured with easy navigation at the top with well-organized content.
Below is the old website and the new website on smart phone device.
The interface of the old website is jam packed with no space, this makes it to look unprofessional and not user friendly but the new website is neat, clean, well arranged and secure.The same applies to the websites when viewed on a desktop. Some things did not change on both websites, for example, the textbox where you input your registration number is still there and the remaining two steps which are filling he basic and personal information.
We observe that the website is not showing any pictures to indicate that they are buying cars on the home page, a single picture carries a lot of information at once and also speak more to the visitor than a bunch of text, although there are pictures under “Sell my car” and “Sell my van”. This new website also allow customers to get instant online valuation with the use of text and email to confirm their online quoted valuation. Once both party agree on a certain amount, the customer receives a secure online payment for their vehicle upon collection. This new website have an overall good look and feel and I am sure that it will convert more customers better than the old website. Mostly due to the lack of attention to page speed the overall grade is brought down a bit to a final rating of “B-”, this is because there is always room for improvement, more beautiful design can be achieve if the designer can improve on the graphics aspect.The redesign will likely have a lot of positive impact on the customer acquisition because everything on the website now looks professional and credible.